Originally broadcast: Wednesday, 29th April 2020
Duration: 60 minutes. Available to watch on demand
Learning objectives:
Understand key considerations when applying for a price rise
Explain Voluntary and Statutory schemes
Describe how to renegotiate price in the context of international reference pricing and commercial viability
Consider case studies including timelines, workload and costs if you get a consultancy to help you
Understand how you can do all of this yourself and what tools are available
Discuss examples of disputes and lessons learnt
The Pharma and MedTech job functions that will benefit most include:
Heads of Market Access
Country Managers
Commercial Directors
Marketing Directors
Brand Managers
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