MAP BioPharma
Case Study

MAP’s vision to accelerate patient access to medicines, devices and diagnostics is at the heart of everything we do.

Case study 8:

Putting our global client and their key issue on the UK map

Challenge

  •  Our international client was keen to establish links with Parliamentarians and radiotherapy stakeholders in the UK and to raise awareness of the need for further improvements in NHS radiotherapy services.

Approach

  •  Parliamentary Reception organised and hosted by a vocal Member of Parliament.

  •  A partnership with Cancer Research UK and Action Radiotherapy was established to develop policy materials and encourage supporters and MPs to attend the reception.

  •  A comprehensive invitation list and proactive follow up approach was undertaken with NHS providers and MPs to ensure widespread attendance.

  •  Over 100 attendees from across the UK included 40+ Parliamentarians, representatives from NHS England and NHS Business Services, 30+ NHS provider representatives, all major patient and professional groups, industry speakers including BBC journalist and breast cancer patient, Rachael Bland, eminent radiotherapy consultants and the Government Minister.

Results

  •  Radiotherapy community united behind need to increase the profile of radiotherapy.

  •  Platform established for further policy engagement and a successful roundtable meeting the following year.

  •  Increased Parliamentary attention and awareness on radiotherapy.

Case study-diagram
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MAP BioPharma Limited
Upper Pendrill Court, Ermine Street North
Papworth Everard, Cambridge
Cambridgeshire, CB23 3UY
United Kingdom

 +44 (0) 1480 832360

 enquiries@mapbiopharma.com

MAP BioPharma Limited is a registered company in England and Wales.
Company Registration Number 08209281

VAT Group Registration Number:
GB 292 8576 52